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A visual identity created for the new Oxford Foundry which is an entrepreneurship centre for all Oxford University students.


Working with the concept of ideas growing from engagement with the centre, a graphic element was built from the components of the letters from the logo. Also incorporating ideas of industry from the history of the building itself, each element can work on it’s own or together with other parts of the logo to create something new. Modern and functional colours were introduced to the digital palette to strengthen this concept.

© 2018 Laura B Design