THE HASLER GALLERY

+GRAPHIC

+VISUAL IDENTITY

+PRINT

+WEB

A visual identity created for the Hasler Gallery in East Finchley.

The concept is based on the work of mid-century designer Charles Hasler, whose design ephemera collection includes samples of British mid-century graphic design, which was the influence for the pastel palette, graphic shapes, and typeface.

A 30 page programme to accompany the first exhibition, web layout, and promotional materials were also created as part of this project.