THE CYCLING STORE BRAND RE-VAMP
As an in house freelancer I worked along with the Director as creative lead. Bringing the brand together and tidying up the current logo. An icon based logo was also created to represent the brand ethos of passion and functionality. From this stemmed a family of icons, used as a tag on each item of clothing sold by the store, to show their specific functionality.
A new colour palette was introduced to work for online and print communications and the website and email newsletter was re-designed pulling all of this together. A new set of print materials were produced to be mailed out with purchases and used at conferences and pop ups attended by the store. All created to represent the fun, empowering and stylish side of cycling.